Previously we talked about having vanity or 800 numbers. How and why it should be properly chose. As said good mix numbers and digits can stay still in the minds of the consumers. These numbers will be advertised in different media to reach a larger market. It will be the reference of the consumer wanting to get the product. When the vanity numbers create a spot in the potential customer’s mind, it will mean probable lead conversion for the business owner.
When the potential calls for inquiry or purchases occured, it should not be a waste. How it can happen? Only through effective call routing, call tracking and data integration. Let’s say the consumer call the 800numbers you provided in the advertisement she happened to watch. That number will be routed to call center’s customer services department to cater the need of the consumer.
Call Routing- the consumer calling for purchases is not patient enough to wait for someone to pick the phone for her. A good call routing system can manage complex profiles of businesses. Even if your business employed several call centers, the call will be easily routed to the designated call center agent. It will increase lead conversion rates, will decrease abandon calls and will create a positive impression on your customer’s part. It can mean good relationship and future purchases.
After the call is routed, a call center agent will ask a few questions to the consumer. The exchange of conversation should be recorded or tracked to be used for future business planning and to identify the right target market. It will also list down detailed information about the profile of the potential customers and will give an opportunity for the businesses to tap the right markets with right products.
Call tracking is a telephone system software often utilized by huge businesses to get a grasp of the customer responses among the products and the advertisement it has already employed. An effective call tracking system can provide records of calls as well as the demographics of the caller. It is beneficial for the company with many product lines.
So, the call is already routed and recorded. These will be useless if it can’t be transformed to an easy-to-read formatted report. Effective telephone systems will improve its capability of integrating gathered data.
Data Integration and Management- this is important in every decision making process. When a company got multiple call centers, data can be mixed up and become useless for the company. But with effective telephone systems it can be summarized in a way the decision maker can understand it.
When information is already available for businesses, it will be easy for them to address possible issues present on the minds of the consumer. It can also adjust its strategies in four basic areas including production and promotion. There will be a connection between the target market and company. It will mean a high rate of transforming calls to leads. And eventually, will mean sales to the company.